We’re Already Slaves to the Machine

Braden Kelley
2 min readDec 15, 2021
We’re already slaves to the machine

I don’t know about you, but it’s starting to feel as if machines and Artificial Intelligence (AI) have already taken over the world.

Remember in primary school when everyone tried really hard to impress, or even just to be recognized by, a handful of cool kids?

It’s feeling more and more each day as if the cool kids on the block that we’re most desperate to impress are algorithms and artificial intelligence.

We’re all desperate to get our web pages preferred over others by the algorithms of Google and Bing and are willing to spend real money on Search Engine Optimization (SEO) to increase our chances of ranking higher.

Everyone seems super keen to get their social media posts surfaced by Facebook, Twitter, Instagram, YouTube, Tik Tok, and even LinkedIn.

In today’s “everything is eCommerce” world, how your business ranks on Google and Bing increasingly can determine whether you’re in business or out of business.

Algorithms Have Become the New Cool Kids on the Block

According to the “Agencies SEO Services Global Market Report 2021: COVID-19 Impact and Recovery to 2030” report from The Business Research Company:

“The global agencies seo services market is expected to grow from $37.84 billion in 2020 to $40.92 billion in 2021 at a compound annual growth rate (CAGR) of 8.1%. The market is expected to reach $83.7 billion in 2025 at a CAGR of 19.6%.”

Think about that for a bit…

Companies and individuals are forecast to spend $40 Billion trying to impress the alogrithms and artificial intelligence applications of companies like Google and Microsoft in order to ...

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Braden Kelley

Innovation speaker, author, design thinker, and creator of Human-Centered Change™ at http://bradenkelley.com - Grab the new book! (http://charting-change.com)